Blue Guru Games, an independent studio operating under the LeoVegas Group umbrella, has launched its first game, The Nemean Lion.

The company became part of LeoVegas’ investment arm, LeoVentures, following a capital injection in 2021 and has since “grown from concept to a 30-strong team.”

After agreeing distribution deals with multiple aggregators, including Relax and Oryx Gaming, Blue Guru’s inaugural title has gone live with several major operators.

This “important milestone”, as Blue Guru CEO Andrew Braithwaite called it, kicks off a planned rollout of new games scheduled for release later this year.

Most importantly, the studio has set its sights on the US market, which it is looking to “penetrate” with “game launches during the latter half of 2022.”

Braithwaite remarked: “It’s really nice to be releasing our first game. This is an important milestone of course and there’s so much more to come.

“We’re particularly excited about the US which provides such an exciting opportunity. We’re a great team having lots of fun making games, and we can’t wait to get our ideas out and see them played.”

In addition to Blue Guru, LeoVentures has invested in CasinoGrounds, Pixel.bet and BeyondPlay, all intended to add “strategic value” to the LeoVegas Group.

“Blue Guru Games’ first game launch is a milestone. It is fantastic to see how quickly they have moved from concept to inception and a real testament to the strong commitment and entrepreneurship we have within the group and our portfolio companies,” said Gustaf Hagman, LeoVegas CEO.

“We now have our eye firmly on the US market, where the thirst for high-quality games perfectly complements our aims and capabilities. I look forward to our continued development and growth.”