BLUE GURU BECOMES RELAX’S LATEST SILVER BULLET PARTNER
Relax Gaming has agreed a Silver Bullet partnership deal to integrate online games provider Blue Guru‘s suite of titles.
Becoming the latest developer to integrate with Relax’s Silver Bullet distribution programme, Blue Guru – which focuses on history and mythology-themed games – will gain access to the aggregator’s host of operators.
Simon Hammon, CPO at Relax, commented: “Relax has quickly expanded its already-established portfolio of games and does so again with this exciting Silver Bullet partnership.
“We’re very happy to be bringing more of Blue Guru Games’ creativity and engagement in online games to the wider market and are looking forward to helping them reach the next chapter of their development.
Moreover, with both providers bringing more than 20 years of experience in game development, the partnership will also enable Blue Guru to develop, produce and distribute its content faster than ever before, as well as further diversifying the selection of games available to Relax’s operator partners.
“The whole team at Blue Guru is dedicated to making the storytelling in our games as fascinating and engaging as possible, ensuring gaming is more entertaining than it ever was,” added Andrew Braithwaite from Blue Guru Games. “Given Relax’s long-standing relationship with the team and its direct contact with players, it is the ideal partner for us.
“The Silver Bullet programme is exactly what we need to help us reach the next level as a developer in the iGaming industry. We look forward to seeing what this partnership will bring.”
Lauding the deal as a “highlight” to the platform’s ability to raise its partners’ profiles among operators, Hammon concluded, “we look forward to achieving our goals together for years to come.”
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